08 Jan Best Website Best Practices To Follow For 2020
Web design is not a piece of cake, especially for those who have no idea how to build an innovative and successful platform. Clients recognize a great website upon first glance, and of course, they also know how to identify a bad one, since it causes them stress and confusion. As much as possible, you don’t want your customers to experience this, thus here are the 10 best web design practices that can help you establish a successful business online.
- Develop Powerful CTAs
The two primary mission of a website is to make a mark in a huge target market and inform clients about the product offered. If the website is appealing enough, the client would be encouraged to complete the intended call to action (CTA), whether it may be to download a research study, sign up for a newsletter, or schedule an appointment. Powerful CTAs are vital to transforming website visitors into potential customers. It should be placed in a layout wherein the target market could easily read it. For instance, the “Learn More” button should be located at the top part of your website while “Contact Us” should be situated at the bottom.
- Maintain a Consistent Branding
A website design that doesn’t have consistency in terms of branding is frustrating for the customers. One has to maintain consistency in terms of the position and design of logo, color scheme, and presenting products or services to make an impact on the target market. This also applies to typography, iconography, images, and videos.
- Search Engine Optimization (SEO)
SEO is one of the highly-suggested practices for web design. It is simple yet extremely effective. It is utilized to increase the number of visitors who go to a website. This is carried out by establishing a high-ranking placement in different search engine results page or SERP through the use of the keyword.
- Quick Loading Time
According to a recent survey, 48% of users expect websites to load in approximately 2 seconds and 41% of visitors will abandon a website if its loading time reaches more than 3 seconds. So what are some alternatives to maintain a minimal loading time?
Below are some of the best practices:
- Reformat the images and decrease its size.
- Make use of the website’s cache – cache increases the speed of a page and decreased server lag.
- Evaluate and minimize plugins – plugins are functional but too much can cause a delay in loading time.
- Allow compression – compressing lowers down the bytes of a certain page that is sent over a network
- Utilize HTTP keep-alive response headers – HTTP requests handle and send a single file and immediately close. This simple procedure contributes to increased loading time, so using keep-alive responses in web server and browser utilizes similar connections to grab and send the file.
- Make it Mobile Friendly
Even if you can create a notable website that looks amazing when viewed in laptops or computers, you could still lose promising clients if it looks unorganized, cluttered, and difficult to navigate when displayed in mobile phones. 8 out of 10 users will close this site if it looks tacky in their phones. When creating a website, consider mobile-friendly features as well.
- Email Marketing
Even if messaging apps are now widely-used, email marketing is still crucial to keep clients updated with the products and services offered on your website. 78% of executives find email appropriate for marketing communications compared to other marketing strategies. This only means that email is very important and email marketing should be a top priority for online business owners.
- Simple Navigation
When planning out web design, one should keep in mind that the less time it takes for users to locate what they are searching for, the better. Users wanted clear, simple, yet highly functional navigation. Maximizing the user experience on your website makes a huge difference in web design.
- Color Scheme
An ideal website reflects the character of the brand you are presenting, especially if it is a color scheme. The appropriate level of contrast in text color and background makes it easy for users to read content and view product description. The visually appealing website attracts more users compared to those that have an inappropriate color scheme. Apart from that, it also allows potential clients to remember your content since it is presented to them.
- Take Advantage of Social Media
Social media holds a strong influence on people from all walks of life and brands could use different ways to market their products and attract customers to their websites. 73% of websites incorporate social media icons in their footer for easy access to users. Don’t hesitate to link your social accounts to guest posts, emails, social bios, and blog articles. Doing this will generate more traffic to your website and increase potential leads.
Social media icons encourage visitors to explore your social media site, creating traffic and improving your social media engagement rates. This is the main reason why a website needs to have social media icons in the footer. This way, visitors can still scroll through your site before they find social media icons, creating less skewed data on your metrics.
Should You Incorporate Every Web Design Practice in Your Site?
If your answer is no, you can ask help from professionals to assist you in designing your site. They are knowledgeable and experts and they will greatly help you. Always remember that an ideal website is innovative, speedy, and aesthetically pleasing to the eyes of the user. Following these essential factors will help you put up a successful website. Since many people find it challenging to design a site, using these best practices in web design will help you refurbish your site without any hassle.