Take your visibility to the next level and grow your business with Aphexmedia. Leverage our expert SEO services for actionable insights and strategies that drive results. Book a call today to explore personalized growth tactics that will help you stand out in the competitive digital landscape.
and grow your business with Aphexmedia. Leverage our expert SEO services for actionable insights and strategies that drive results. Book a call today to explore personalized growth tactics that will help you stand out in the competitive digital landscape.
When launching a brand, visibility on Google should be a given, right? Not always. One of the biggest challenges for new businesses is securing top rankings for their own brand name—especially when the name is commonly used in unrelated industries.
This is exactly what happened when our client, an AI SaaS company, reached out to Aphex Media in February 2024. Their brand wasn’t just struggling to rank—it was invisible on Google. The problem? Multiple unrelated businesses shared the same name, making it nearly impossible to claim the #1 branded search spot.
One year later, the results speak for themselves. We secured multiple top spots on Google’s first page, funneled branded traffic directly to their site, and built a strong brand presence across multiple platforms. Here’s how we did it.
Website Overview
Metric
Details
Niche
AI SaaS
Market
English-speaking (Worldwide)
Client’s Initial Issue
No visibility for branded searches
Challenges
Competing against brands in other industries for the same name
SEO Focus Areas
Technical SEO, E-E-A-T, brand presence, backlinking
Date Span
February 2024 – Present
Challenges We Faced
🔹 The brand had zero presence on Google. The website wasn’t ranking for its own name because other brands (in unrelated industries) had already established themselves online. 🔹 Flatlined search visibility. Google Search Console showed no meaningful impressions or clicks for branded queries. 🔹 Weak off-site signals. The brand had no backlinks, no PR presence, and no authority in the AI SaaS niche. 🔹 Minimal engagement. The client wasn’t actively running social media campaigns, and there was little organic buzz around the brand.
What We Did: A Strategic SEO Plan for Branded Domination
🔹 1. Website Audit & Technical Fixes
Conducted a full technical SEO audit to identify indexation issues.
Optimized site speed, structured data, and internal linking to enhance crawlability.
Strengthened meta titles and descriptions with branded keyword variations.
Implemented author and organization schema to establish credibility.
Added trust signals from PR mentions, review websites, and partner sites.
Published new, in-depth content around the brand, its mission, and its AI technology.
Created FAQs targeting branded queries to ensure Google had relevant answers for brand-related searches.
🔹 3. Building Brand Presence on Multiple Platforms
Advised the client to actively run multiple social media channels (Twitter, LinkedIn, Reddit, and YouTube).
Guided them on increasing engagement and branded search queries through real-world marketing efforts.
Created interlinking strategies to connect their site with external brand assets (social profiles, press releases, and media mentions).
🔹 4. Backlinking & SERP Domination with Instalinko
Ran a targeted backlinking campaign (within a limited budget) to secure high-quality branded anchor links from reputable tech and AI sites.
Focused on branded keyword variations to reinforce search signals for the company name.
🔹 5. A Viral Boost with InstaRankers 🚀
In mid-May and once again during mid-June, we launched a one-time viral traffic campaign using InstaRankers to increase the website’s crawling rate and push a ranking re-evaluation by Google.
This resulted in a noticeable spike in traffic, helping the site break through ranking stagnation.
The Results: Branded Traffic, Rankings, and Visibility Secured
📈 From zero to top SERP placements – The brand now dominates multiple top positions on Google’s first page. 📈 Branded search traffic skyrocketed – The website and social media accounts now funnel all branded queries directly to the client’s official channels. 📈 Sustained organic growth – From April onwards, traffic steadily climbed, with significant jumps after the mid-May viral boost. 📈 Google recognizes the brand as an authority – With structured data, backlinks, and trust signals in place, the website is now the primary search result for branded keywords.
Final Thoughts: A Branding + SEO Success Story
This case study proves that SEO is more than just rankings—it’s about brand positioning. Without an SEO plan, even the best brands can struggle to appear on Google.
🔹 Want to secure your brand name in search results? Let’s talk. 🚀
