Client Overview ❌ The Problem: Link Chaos & SEO Frustration The InstaLinko Solution ✅ Link Building Strategy (Feb – May 2025) 📊 Results in Just 3 Months 💡 Why InstaLinko Worked 🎓 Lessons Learned Client Overview Category Details Industry iGaming / Casino Website Type Casino operator site Service Timeline February 2025 – May 2025 Initial Issue Unstable link sourcing, disappearing links, poor indexing, high costs InstaLinko Services Outreach backlinks, niche edits, tiered links, audit & offsite consulting
❌ The Problem: Link Chaos & SEO Frustration In February 2025, a well-established casino operator approached InstaLinko after being burned by multiple unreliable link vendors. They were:
Paying premium prices for links that disappeared or weren’t indexed
Getting zero reporting, communication, or replacement guarantees
Seeing no lasting SEO impact due to poor anchor diversity and site quality
There was no strategy , no quality control, and absolutely no stability .
The InstaLinko Solution Our offsite SEO experts at InstaLinko kicked things off with a quick but detailed audit:
Identified backlink profile issues (anchor abuse, irrelevant referring domains, spammy PBNs)
Mapped out priority URLs based on top-converting moneypages
Designed a focused, page-level link strategy based on real ranking goals
We reassured the client that InstaLinko isn’t just a link-buying tool — it’s a platform built and managed by real SEO professionals with:
Experience in competitive verticals like casino & iGaming
Transparent reporting & project tracking
Guaranteed link stability & support
✅ Link Building Strategy (Feb – May 2025) We began working with the client using a conservative test budget focused on their top 3 moneypages:
1. Homepage SEO Focus (Branded Keyword Strategy)
Link Type: High-quality outreach backlinks onlyAnchor Strategy: 100% branded and URL anchorsGoal: Improve trust, reinforce E-E-A-T, and help long-tail brand variations rank
Performance: 77.8K clicks | 395K impressions (March – May 2025)
2. Single Game Page (Tiered Niche Edit Strategy)
Link Type: ~50 Tier 1 niche editsTier 2: 250 T2 supporting links (5 per each T1)Goal: Strengthen page equity and create link velocity for long-tail game-specific terms
Performance: 760 clicks | 225K impressions
3. Live Casino Page (Mixed Link Reinforcement)
Link Type: Outreach guest posts + High-DR niche edits as tier support linksGoal: Push competitive page into top 3 across high-intent search terms
Performance: 51.6K clicks | 3.15M impressions
📊 Results in Just 3 Months
All 3 pages showed significant visibility & CTR improvements
Stable link placement, no indexation issues, no drops Client reported no wasted budget, no miscommunication, no vanishing links
Conversion rate from homepage improved (confirmed via external CRM)
💡 Why InstaLinko Worked Unlike vendors who deliver and disappear, InstaLinko offers :
Real consulting and strategic input on each campaign
Full transparency, guarantees, and replacements when needed
Custom link types: guest posts, PR, T2 links, banners, homepage links, forum inserts, natural links, niche edits, and more
A platform backed by real SEOs with 15+ years of experience
We don’t sell links. We build SEO results.
🎓 Lessons Learned
Link stability = ranking stability
Tiered niche edits work exceptionally well for deep-page authority
Outreach + reinforcement links = scalable page movement
Clients need partners, not vendors
Branded anchors + smart targeting of moneypages is still a winning formula in 2025
