Take your visibility to the next level and grow your business with Aphexmedia. Leverage our expert SEO services for actionable insights and strategies that drive results. Book a call today to explore personalized growth tactics that will help you stand out in the competitive digital landscape.
and grow your business with Aphexmedia. Leverage our expert SEO services for actionable insights and strategies that drive results. Book a call today to explore personalized growth tactics that will help you stand out in the competitive digital landscape.
Improve crawlability, reduce bounce rate, increase rankings and leads
Main Challenges
Crawl issues, bloated architecture, low user engagement, flat rankings
Background
The client, an experienced site owner in the real estate affiliate space, came to Aphex Media during summer 2024 after facing prolonged stagnation in organic growth. The site had been running for years but was weighed down by technical SEO issues, a cluttered URL structure, thin and duplicate pages, and growing keyword cannibalization.
We were initially brought on board strictly for technical SEO, with clear instructions to avoid content creation or full redesign. Our job: fix the architecture, manage crawling efficiency, and clean up onsite SEO.
Revising sitemaps and robots.txt for precision control
By September 2024, we had successfully resolved most major technical issues. Rankings began to improve modestly, and organic traffic showed its first signs of recovery.
Phase 2: Link Building for Authority (Nov – Ongoing)
In November 2024, the client greenlit a link acquisition campaign. We implemented a light but targeted outreach campaign using our in-house InstaLinko platform:
Few high-authority, niche-relevant backlinks per month
Focused exclusively on commercial intent and money pages
This helped boost topical authority and domain trust, giving the site a competitive edge in the micro-niche landscape.
Despite growing rankings and better crawl health, we noticed a problem in GA4:
❌ Low Average Engagement Time
❌ Bounce rate rising, especially on high-priority pages
It became clear: technical SEO alone wasn’t enough.
We consulted the client and proposed a subtle redesign focused purely on UX and conversion optimization. Key changes:
Modernized the page layout and styling for trustworthiness
Added social proof elements (testimonials, trust badges)
Introduced “Key Summaries” at the top of each money page
Integrated 5–10 step interactive quizzes tailored to each offer
These changes encouraged users to:
Get key info fast (no need to scroll/read long-form content)
Engage with the quiz funnel to discover personalized solutions
Phase 3: UX-Driven SEO Growth (Jan – March 2025)
With both structural fixes and engagement elements in place, we saw:
Bounce rate drop to nearly negligible levels
Avg. engagement time increase dramatically
Steady gains in daily traffic, clicks, and impressions
The quiz + summary format not only helped users stay longer, but also convert better. The client confirmed the conversion rate from traffic to leads had improved significantly.
Results Snapshot (as of June 2025)
+823 Monthly Organic Visits
+429 Keywords Ranked
DR Jumped from 19 to 40
UR increased to 23
Total Clicks Increase: ~200%
🎓 Lessons Learned
Technical SEO can unlock crawlability and indexation, but won’t improve user experience by itself
High bounce rate and low engagement are conversion killers
Summaries at the top of the page align perfectly with how users scan content
Interactive quizzes increase time-on-site and funnel engagement
Subtle, trust-oriented UX changes can compound SEO gains over time
