Take your visibility to the next level and grow your business with Aphexmedia. Leverage our expert SEO services for actionable insights and strategies that drive results. Book a call today to explore personalized growth tactics that will help you stand out in the competitive digital landscape.
and grow your business with Aphexmedia. Leverage our expert SEO services for actionable insights and strategies that drive results. Book a call today to explore personalized growth tactics that will help you stand out in the competitive digital landscape.
Our client, a newly launched online casino operator, partnered with Aphex Media in December 2022 with the goal of establishing a strong organic presence in an extremely competitive niche. At the time, the brand was just entering the market and relied solely on link building to fuel its initial growth.
Client Overview Data
Category
Details
Industry
Online Casino / iGaming
Website Type
Casino operator site using licensed casino platform software
Service Timeline
December 2022 – Present
Initial Engagement
Link building via Instalinko (Jan 2023 – April 2024)
Full SEO Start
April 2024 (Technical + Onsite + Link Building + Viral Traffic later in 2024)
– Platform limitations from 3rd-party casino software- Crawling/rendering inefficiencies- Initially no content strategy or on-page optimization
Milestones
– Technical SEO overhaul (Q2 2024)- Full content optimization (Q3 2024)- Viral traffic boosts (Q4 2024 – Q1 2025)- 4x organic clicks achieved by May 2025
Phase 1: Authority Building with Instalinko
(Jan 2023 – April 2024)
For over a year, the client worked with us exclusively on link building. Through our in-house service Instalinko, we delivered a consistent volume of high-authority backlinks, supplemented with Tier 2 links for a natural profile. This foundational work allowed the domain to gradually gain authority and trust across the iGaming landscape.
Phase 2: Full SEO Engagement & Technical Overhaul
(April 2024 – August 2024)
In April 2024, the client onboarded Aphex Media for full-service SEO. We began with an exhaustive SEO audit to uncover technical barriers, and we quickly identified several platform-related limitations stemming from the client’s use of a popular but rigid casino software.
Despite these constraints, we designed a smart and tailored strategy to get the most out of what we could control.
Technical Fixes Implemented:
Site Architecture: We completely restructured the website to improve crawlability and UX.
Sitemaps & Robots.txt: Removed bloat from level-3 pages, updated sitemap priorities, and implemented dynamic robot directives.
Meta Tag Management: Utilized “meta unavailable after” and other strategic tags to reduce unnecessary crawls of sports match pages.
Phase 3: Onsite SEO Rollout
(July 2024 – Sept 2024)
With the technical SEO groundwork complete, we shifted our focus to onsite optimization:
Optimized page titles, meta descriptions, and content hierarchy
Created interlinking structures with keyword-driven anchor text
Rolled out structured data/schema across key commercial and info pages
Implemented topical clustering and entity-based content development
By September 2024, the website had transformed from a crawling and rendering mess into a clean, crawlable, and content-rich platform.
Phase 4: Boosting with InstaRankers
(Dec 2024 – Feb 2025)
In December 2024, we introduced our viral traffic product InstaRankers to deliver algorithmic nudges to high-priority pages. We ran a series of light but consistent geo-targeted boosts across January and February to:
Trigger increased re-crawls
Generate engagement signals
Help stubborn pages break out of position stagnation
Although limited in quantity (just a few per month), the boosts created noticeable spikes in activity and gave the client the confidence to reinvest heavily in March.
The Results: From 250 to 1300+ Daily Clicks At the beginning of our full-service engagement, the client averaged 250–280 clicks per day with around 10,000 impressions daily.
Fast-forward to May 2025, and the client now enjoys over 1,300 clicks and 20,000+ impressions daily — a 4x increase in organic clicks and more than double the visibility in under 12 months.
+22.6K Monthly Traffic (Ahrefs)
+1.2K Keywords Ranked (Ahrefs)
DR Increased to 53
FTD Spike confirmed by client and at satisfactory level
This case study proves that even in highly restricted platforms like casino software environments, strategic execution can lead to explosive growth. By combining smart technical SEO, focused link building with Instalinko, and algorithm-friendly traffic boosts via InstaRankers, we helped this operator rise from obscurity to becoming a serious player in the search results.
🎓 Lessons Learned:
Link building is a long-term foundation, but it’s not enough alone to scale in a competitive niche.
Technical SEO, even within the limitations of casino platforms, can unlock substantial growth when handled creatively.
Crawl budget and rendering optimization should be treated as priorities, especially in high-URL-volume environments.
Strategic viral traffic boosts are incredibly effective for accelerating traction after a foundation is built.
Combining steady backlinks (Instalinko) with burst-based traffic (InstaRankers) can create compounding results.
